"Because entertainment media tend to include and address political and social issues and figures, the lines of traditional media categories often fail to make a distinction between entertainment and public affair media. Although this creates a greater outreach of public information, it also creates a convoluted environment of opinions and ideas. This however, is not necessarily a negative trait. By allowing more ideas and opinons to be expressed, not only a greater breadth of knowledge if possible, but an increase in public discussion, as ideas reach and being to appeal to new audiences. The drawback to these skewed lines of media identification however do often lack the credibility of an expert opionion and analysis. With the introduction of new media, entertainment media has increased in consumption exponentially. With this, must come an understanding of source credibility and create our own distinctions between entertainment and value."
Marketing Campaign of the Day: “A Canada Goose ships a hockey stick to an American puppy using FedEx boxes as dominoes.”
Does what it says on the (FedEx) box.
Sometimes when a company really gets it right, they create something like this.
This is what is referred to as Ambient Advertising. It utilizes physical advertising in a creative, artistic setting that incorporates the brand in a fun, fresh way to audiences. This type of advertising can help differentiate you from your competition in the eyes of consumers who perceive you as forward thinking, cutting edge and exciting.
When establishing the identity of your brand it is important to remember the flow of this helpful chart. Your final product will be your brand position however it is generated from your value proposition and enforced by your core and extended understanding of your identity.
"Where communication and media policy are concerned the internet presents many difficult issues in regards to policy making and governance. Questions of control and content in areas of media and communication have developed into major issues in current policy making standards. If policy is to adequately govern media it should require reflection of content, control and accountability if content or control of such does not adhere to society’s best interests.
Part of what makes media and communication policy essential are the protection and maintenance of freedom of communication, access to technology, control of content and accountability for misconduct. All of these factors become crucial when discussing new developments regarding media and communication policies as they provide clear goals and objectives for the future that serve in the best interest of both consumer and distributor.”
structure for quality social marketing includes continual research and evaluation within all of your endeavours.
In North America, the blog’s importance to society is to eliminate the control of mainstream media. People can now search and receive information, perspectives and ideas from a variety of sources instead of an elite portion of the population. On television and mainstream websites the news casters are disconnected from their audience. Through blogs people can find the perspective of others who understand them and their needs. More importantly, they can respond to it. Most people now get their news from the internet. As technology and the internet progress, those who have learned to use the blogosphere effectively will see their audiences expanded greatly
There are so many more free ways to connect with people than just Facebook! Getting to know your audience in new ways can also help to create new connections. Also, Facebook has become over-saturated with advertisements - try something new!
Organization’s use of new media to reach an audience is a form of relationship building within a mass public, hence the term “Public Relations”. The organization’s intent is to establish and maintain successful relationships between organization and public. It is the job of the organization to ensure stimulation and motivation of public to consumer action. This means that their goal is to use media to inspire action, participation or even just the reception of messages. One important factor of this type of relationship building is self-presentation on the part of the producer. This practice of building outward perception is simultaneously building a reputation. Perception and reputation both influence each other. In order for organization’s to foster a good reputation, the audience must have a favourable perception of them. Therefore it is essential that any self-presentation on the part of the organization should comply with company objectives, goals or mission statements. Self-presentation can be addressed through different channels such as print, broadcast or digital media to represent different aspects of the company’s projected image. The use and popularity of these sources can be useful when understanding media’s relation to consumers and vice versa.